Aiyu Shuzo
Aiyu Shuzo (Itako, Ibaraki) is a place to visit for sake. Booking: No reservation needed. Guidance in English: Check the official site. Fee: Free.
A sake brewery founded in 1804 offering a free brewery tour, followed by tasting and shopping at the on-site shop.
How to visit
- Location
- Itako, Ibaraki
- Address
- 茨城県潮来市辻205
- Booking
- No reservation needed
- Guidance in English
- Check the official site
- Fee
- Free
- By season
- Year-round (brewing runs from about November to early April; mid-January to end of February, when daiginjo is made, is recommended)
Good to know
- No reservation needed for individuals; ask at the on-site shop. Reservation required only for groups arriving by bus.
- Tours start at 9:00, 10:00, 11:00, 13:00, 14:00, 15:00 and 16:00 (last entry 16:00). About 45 minutes (about 15 min tour, 30 min tasting and shopping).
- Open 9:00-17:00, no regular holidays. About three sakes are offered for tasting.
- Visitors change into sandals during the brewing season. The course may change during brewing, so call ahead.
- Buses are charged 1,000 yen per vehicle for parking.
Frequently asked questions
Do I need to book a visit to Aiyu Shuzo?
No reservation is needed.
Is guidance in English available at Aiyu Shuzo?
We have not confirmed whether guidance in English is available. Please check the official site.
How much does a visit to Aiyu Shuzo cost?
Fee: Free.
When should I visit Aiyu Shuzo?
Year-round (brewing runs from about November to early April; mid-January to end of February, when daiginjo is made, is recommended)
Can I take part in a tasting if I'm driving?
The legal drinking age in Japan is 20. If you are driving you cannot taste. Use public transport or a taxi, or let someone who is not drinking drive.
Information sources
Information checked against official sources, such as the facility's website.
Checked 2026-10-27
Sources
Spotted a mistake?
Opening days, fees and booking methods change. If you notice a difference, please tell us and we will check and fix it promptly.
