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Beer · Sapporo, Hokkaido

Sapporo Beer Museum

Sapporo Beer Museum (Sapporo, Hokkaido) is a place to visit for beer. Booking: Reservation recommended. Guidance in English: Available. Fee: Self-guided: adults 1,000 yen (junior high school students to under 20 500 yen, elementary school and under free). Guided tour with 2 tastings: adults 2,000 yen (junior high school students to under 20 1,000 yen, elementary school free). Hokkaido-resident discount available..

Beer
Checked against official sources

A museum on the history of beer-making that began in Sapporo. Choose a self-guided visit or a guided tour with tastings. There is no brewing equipment on site.

The red-brick exterior of the Sapporo Beer Museum

Sapporo Beer Museum (Sapporo, Hokkaido)

Photo: Ermell / CC BY-SA 4.0 ・ Photo source ・ Resized and cropped

How to visit

Location
Sapporo, Hokkaido
Address
北海道札幌市東区北7条東9丁目1-1
Booking
Reservation recommended
Guidance in English
Available
Fee
Self-guided: adults 1,000 yen (junior high school students to under 20 500 yen, elementary school and under free). Guided tour with 2 tastings: adults 2,000 yen (junior high school students to under 20 1,000 yen, elementary school free). Hokkaido-resident discount available.

Good to know

  • No reservation needed for the self-guided visit. Open every business day 11:00-18:00 (last entry 17:30), 15-30 minutes. Audio guide in Japanese, English, Korean and Chinese (Traditional/Simplified).
  • The guided tour requires a reservation. Held on business days except Monday (when Monday is a public holiday it runs that day and is suspended the following Tuesday); first tour 11:30, about 55 minutes, 16 people. Web booking closes at 9:30 on the day; walk-ups are accepted until 20 minutes before start if seats remain.
  • The guided tour is in Japanese only. Preschool children cannot join.
  • Adults who do not drink get a non-alcoholic beer or soft drink. Junior high school students to under 20 and elementary school children get soft drinks.
  • The monthly weekday Kuro Label The Perfect Tour (adults 3,000 yen, about 70 minutes) does not allow anyone under 20.
  • The paid Tasting Hall is open 11:00-18:30 (last order 18:00), closed Dec 31. This is separate from the Sapporo Hokkaido Factory in Eniwa.

Photos

The Sapporo Beer Museum building

Sapporo Beer Museum (Sapporo, Hokkaido)

Photo: MIKI Yoshihito derivative work: MrPanyGoff / CC BY 2.0 ・ Photo source ・ Resized and cropped

Frequently asked questions

Do I need to book a visit to Sapporo Beer Museum?

A reservation is recommended.

Is guidance in English available at Sapporo Beer Museum?

Yes, guidance in English is available.

How much does a visit to Sapporo Beer Museum cost?

Fee: Self-guided: adults 1,000 yen (junior high school students to under 20 500 yen, elementary school and under free). Guided tour with 2 tastings: adults 2,000 yen (junior high school students to under 20 1,000 yen, elementary school free). Hokkaido-resident discount available..

Can I take part in a tasting if I'm driving?

The legal drinking age in Japan is 20. If you are driving you cannot taste. Use public transport or a taxi, or let someone who is not drinking drive.

Information sources

Information checked against official sources, such as the facility's website.

Checked 2026-10-27

Sources

Spotted a mistake?

Opening days, fees and booking methods change. If you notice a difference, please tell us and we will check and fix it promptly.

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