Sake・Higashihiroshima, Hiroshima

Saijo Sake Festival

Saijo Sake Festival is a drink event held in Higashihiroshima, Hiroshima. No upcoming edition is confirmed.

Sake

This year's edition has ended

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The annual festival in Saijo, one of Japan's three major sake towns. It features a Sake Hiroba with about 800 sake brands from across Japan, plus events at seven breweries along the brewery street.

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Crowds at Saijo Sake Festival in the sake brewery streets — Saijo Sake Festival (Higashihiroshima, Hiroshima)
Photo: Sharat Chowdhury / CC BY-SA 4.0 ・ Photo source ・ Resized and cropped

Dates

Dates: This year's edition has ended
Venue: Around JR Saijo Station (Sake Hiroba at Saijo Central Park and other sites) / Higashihiroshima, Hiroshima
Address: 広島県東広島市西条栄町7
Admission and booking: Entry to the grounds is free; the Sake Hiroba and the Bishu-nabe area are paid.
Official site: https://sakematsuri.com/

The 2026 edition was held October 10 (10:00-19:00) and 11 (10:00-17:00). Under-20s are not admitted (per a travel agency listing).
About 5 minutes on foot from JR Saijo Station; no parking.

You must be 20 or over to drink in Japan. If you are driving, you cannot taste. Dates, venues and prices can change, and events can be cancelled. Always check the official site before you go.

Breweries and distilleries nearby

Sake

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Hakubotan Shuzo

Higashihiroshima (Saijo), Hiroshima

A Saijo sake-street brewery founded in 1675. The Tenpo-gura exhibition room shows brewing history, tools and materials linked to the artist Munakata Shiko, with tasting and limited products on sale.

Booking: No reservation needed

Sake

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Saijotsuru Brewing

Higashihiroshima (Saijo), Hiroshima

A historic brewery on Saijo’s sake-brewery street. It offers an English-guided tour of about 40 minutes with a tasting.

Booking: Reservation required

Western-style head office of Kamotsuru Shuzo, a registered tangible cultural property

Sake

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Kamotsuru Shuzo

Higashihiroshima, Hiroshima

A guided brewery tour led by the master brewer, held one day a month: a 10-minute video and then a tour of the brewhouse.

Booking: Reservation required

Photos

Saijo Sake Festival venue at night — Saijo Sake Festival (Higashihiroshima, Hiroshima)
Photo: 東広島市 / CC BY-SA 4.0 ・ Photo source ・ Resized and cropped

Sakagura Street in Saijo during the sake festival — Saijo Sake Festival (Higashihiroshima, Hiroshima)
Photo: 菅野崇 / CC BY-SA 3.0 ・ Photo source ・ Resized and cropped

Frequently asked questions

When is Saijo Sake Festival?

This year's edition has ended

Where is Saijo Sake Festival held?

It is held in Higashihiroshima, Hiroshima. Around JR Saijo Station (Sake Hiroba at Saijo Central Park and other sites) / 広島県東広島市西条栄町7

How much does Saijo Sake Festival cost?

Entry to the grounds is free; the Sake Hiroba and the Bishu-nabe area are paid.

Can minors or drivers take part?

The legal drinking age in Japan is 20. Do not drink if you are driving: use public transport or let a non-drinker drive. Venues may set their own age limits for entry, so check the official site.